Who We Are and Scope of This Policy
This Privacy Policy is published by 77fub ("77fub", "we", "us", "our"), the operator of the online gaming platform accessible at https://77fub.net. This policy applies to all personal data collected from individuals who visit, register on, or interact with the 77fub website and its associated services.
As the data controller, 77fub determines the purposes and means by which your personal data is processed. We are committed to handling your information responsibly, transparently, and in full compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations.
By registering an account or using the 77fub platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how we handle your personal data, please do not register or continue using our services.
This policy should be read alongside our Terms and Conditions and Responsible Gaming Policy, which together form the complete agreement between you and 77fub.
What Personal Data We Collect
77fub collects only the personal data that is necessary to provide you with a safe, compliant, and functional gaming experience. The categories of data we collect include:
Data You Provide Directly
- Registration data: Full legal name, date of birth, mobile number, email address, and chosen username
- Identity verification (KYC) data: Government-issued photo ID (e.g., UMID, PhilSys ID, driver's licence, passport), proof of address, selfie with ID
- Payment data: GCash number, Maya account details, bank account or card details used for deposits and withdrawals
- Communications data: Messages and records from live chat, email, and other support interactions with the 77fub team
- Preference data: Game preferences, notification settings, responsible gaming tool configurations
Data Collected Automatically
- Device and access data: IP address, device type, operating system, browser type and version
- Usage data: Pages visited, games played, session durations, betting history, login timestamps
- Cookies and tracking data: See Section 5 for full details on our cookie practices
- Location data: General location inferred from IP address for regulatory compliance purposes — we do not track your precise GPS location
How We Use Your Personal Data
The following table summarises the key purposes for which 77fub processes your personal data, together with the legal basis for each:
| Purpose | What Data Is Used | Legal Basis |
|---|---|---|
| Account creation and management | Name, DOB, mobile number, email, username | Contract |
| Identity verification (KYC) | Government ID, proof of address, selfie | Legal Obligation |
| Processing deposits and withdrawals | Payment details, transaction records | Contract |
| Fraud prevention and security | IP address, device data, usage patterns | Legal Obligation |
| Anti-money laundering compliance | Transaction history, KYC documents | Legal Obligation |
| Customer support and dispute resolution | Communications data, account history | Contract |
| Responsible gaming monitoring | Betting history, session data, gaming patterns | Legal Obligation |
| Marketing and promotions | Email, mobile number, game preferences | |
| Platform improvement and analytics | Usage data, device data, session analytics |
Key: Contract = necessary to deliver the service you signed up for. Legal Obligation = required by Philippine law or regulation. = you have explicitly opted in and can opt out at any time.
Legal Basis for Processing Personal Data
Under the Philippine Data Privacy Act and its Implementing Rules, 77fub processes your personal data on the following legal grounds:
Contractual Necessity
The majority of personal data processing at 77fub is necessary to fulfil our obligations to you as a registered member — creating and managing your account, processing your deposits and withdrawals, delivering the games and services you have signed up for, and resolving disputes when they arise. Without this processing, we cannot provide the service.
Legal Obligation
As a regulated gaming operator, 77fub is subject to Philippine laws and regulations including anti-money laundering (AMLA) requirements, Know Your Customer (KYC) obligations, and responsible gaming regulations. We are legally required to collect and retain certain data to comply with these obligations — this processing occurs regardless of your consent because it is mandated by law.
Consent
Where we process data for purposes beyond what is strictly necessary — such as sending you promotional communications or conducting detailed analytics on your platform usage — we do so only with your explicit consent. You can withdraw this consent at any time without affecting the lawfulness of processing that occurred before your withdrawal.
Withdrawing marketing consent means you will no longer receive promotional emails or SMS messages from 77fub. It does not affect your ability to use your account, deposit, withdraw, or play games.
Cookies and Tracking Technologies
77fub uses cookies and similar tracking technologies to operate the platform, remember your session, and understand how members use the site. Here is a plain-language breakdown of what we use and why:
Essential Cookies
These cookies are strictly necessary to make the 77fub website work. They keep you logged in during your session, remember your language and display preferences, and protect against cross-site request forgery (CSRF) attacks. You cannot opt out of essential cookies while using the platform — without them, core functionality breaks down.
Analytics Cookies
We use analytics tools to understand which pages are visited most, where members encounter difficulties, and how performance can be improved. This data is aggregated and anonymised — we do not use analytics to identify you individually. You can opt out of analytics cookies via your account settings or browser cookie controls.
Preference Cookies
These cookies remember choices you have made on the platform — such as your preferred game lobby view, notification settings, or display customisations — so you don't have to re-set them every time you visit.
Marketing Cookies
If you have consented to marketing communications, certain cookies may be used to understand which promotions are relevant to your activity on 77fub. We do not use cross-site advertising trackers that follow you around the wider internet. Our marketing cookies are limited to the 77fub platform itself.
You can manage your cookie preferences at any time through your browser settings. Note that blocking essential cookies will impair your ability to use the 77fub platform normally.
Third-Party Data Sharing
77fub does not sell your personal data to any third party. Your information will never be traded, rented, or disclosed for commercial purposes to outside organisations.
However, 77fub does share specific data with certain third-party service providers and authorities where necessary to operate the platform legally and securely. These include:
Payment Processors
To process your GCash, Maya, bank transfer, and card transactions, 77fub shares your payment details with the relevant payment service providers. These providers are contractually bound to process your data only for the specific transaction purpose and in accordance with applicable financial data regulations.
Identity Verification Services
For KYC verification, we work with regulated third-party identity verification services. Your government ID and verification documents are transmitted securely to these providers for authentication purposes only.
Technology and Infrastructure Partners
77fub operates using cloud infrastructure and technology service providers. These partners may process data on our behalf under strict data processing agreements that prohibit independent use of your information.
Regulatory and Law Enforcement Authorities
77fub will share member data with Philippine government agencies, law enforcement, or regulatory authorities when legally required to do so — for example, in response to a court order, subpoena, or formal regulatory request under AMLA or other applicable Philippine laws.
All third-party service providers used by 77fub are contractually required to maintain appropriate security measures and to use your personal data only for the specific purposes for which it was shared.
Data Security
Protecting your personal data is a technical and operational priority for 77fub. We maintain the following security measures across our platform and internal systems:
256-bit SSL Encryption
All data transmitted between your browser or app and 77fub servers is encrypted in transit using TLS 1.2 or higher.
Encrypted Data Storage
Sensitive data including payment details and identity documents is encrypted at rest using AES-256 encryption on secured servers.
Access Controls
Internal access to personal data is restricted to authorised staff on a need-to-know basis. All access is logged and auditable.
Fraud Monitoring
Automated systems monitor for unusual account activity, login anomalies, and suspicious transaction patterns 24/7.
Regular Security Reviews
77fub conducts periodic security assessments and vulnerability testing to identify and address potential risks proactively.
Breach Response Protocol
In the unlikely event of a data breach affecting your personal information, 77fub will notify affected members and the relevant Philippine authorities within the timeframes required by law.
While we take all reasonable steps to protect your data, no system is completely immune to security threats. You can also help protect your account by using a strong, unique password, enabling two-factor authentication, and never sharing your login credentials with anyone.
Data Retention
77fub retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. The following retention periods apply as a general guide:
- Account and registration data: Retained for the duration of your active account, plus a minimum of 5 years after account closure to comply with Philippine anti-money laundering record-keeping requirements
- Transaction records: Retained for a minimum of 5 years in compliance with AMLA and Bureau of Internal Revenue requirements
- KYC and identity verification documents: Retained for a minimum of 5 years from the date of verification or account closure, whichever is later
- Customer support communications: Retained for 3 years from the date of the last interaction
- Marketing consent records: Retained for the duration of the consent plus 2 years to demonstrate compliance
- Analytics and usage data: Retained in aggregated, anonymised form indefinitely; identifiable usage logs are deleted after 12 months
When data reaches the end of its retention period, it is securely deleted or anonymised so that it can no longer be linked back to you as an individual.
Even if you request account deletion, 77fub is legally required to retain certain records (particularly transaction and KYC data) for the periods specified above. We will notify you of exactly what will be retained and for how long when you submit a deletion request.
Your Data Rights
Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 77fub. These rights are real and we are obligated to honour them:
Right to Access
Request a copy of the personal data 77fub holds about you and information about how it is being used.
Right to Correction
Request correction of inaccurate or outdated personal data associated with your 77fub account.
Right to Erasure
Request deletion of your personal data, subject to legal retention obligations as described in Section 8.
Right to Object
Object to processing based on legitimate interest or for direct marketing purposes at any time.
Right to Portability
Request your personal data in a structured, commonly used, machine-readable format for transfer to another service.
Right to Restrict Processing
Request a restriction on how we process your data while a dispute or objection is being resolved.
To exercise any of these rights, contact the 77fub data protection team at support@77fub.net with the subject line "Data Rights Request." Include your registered account username and a clear description of the right you wish to exercise. We will acknowledge your request within 48 hours and respond fully within 30 days, as required by Philippine law.
If you are unsatisfied with how 77fub handles your data rights request, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines.
Children's Privacy
The 77fub platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. If you are under 18, please do not attempt to register an account or use any 77fub services.
If 77fub becomes aware that personal data has been collected from a person under 18 — whether through a fraudulent registration or any other means — we will immediately suspend the relevant account, delete the associated data, and take appropriate action in line with our Terms and Conditions.
If you are a parent or guardian and believe that a minor has registered an account using your information or has otherwise accessed the 77fub platform, please contact us immediately at support@77fub.net.
Marketing Communications
77fub may send you promotional communications including bonus offers, new game announcements, VIP programme updates, and special events — but only if you have given explicit consent to receive such communications during registration or via your account settings.
How We May Contact You
- SMS to your registered mobile number
- Email to your registered email address
- Push notifications if you have enabled them on a mobile device
- In-platform messages visible when you are logged into 77fub
Opting Out
You can opt out of marketing communications at any time by:
- Updating your notification preferences in your 77fub account settings
- Clicking the "unsubscribe" link in any marketing email
- Contacting our support team and requesting removal from marketing lists
Opt-out requests will be processed within 5 business days. Please note that opting out of marketing does not prevent 77fub from sending you transactional communications that are necessary to your account — such as deposit confirmations, withdrawal notices, and security alerts. These will continue regardless of your marketing preferences.
Changes to This Privacy Policy
77fub reviews this Privacy Policy regularly and may update it from time to time to reflect changes in our data practices, legal requirements, or platform features. When material changes are made, we will:
- Update the "Last Updated" date at the top of this page
- Send a notification to registered members via email or SMS before the changes take effect
- Display a notice on the 77fub platform for a reasonable period after the update goes live
We encourage you to review this Privacy Policy periodically. Your continued use of the 77fub platform after a policy update takes effect constitutes acceptance of the revised policy. If you do not agree to any changes, you may request account closure as described in our Terms and Conditions.
Contact Us and Privacy Complaints
If you have any questions about this Privacy Policy or about how 77fub handles your personal data, or if you wish to exercise any of your data rights, please reach out to us:
We aim to acknowledge all privacy-related queries within 48 hours and resolve them within 30 days. For complex requests, we may need to extend this period — in which case we will notify you and explain the reason for the delay.
If you are not satisfied with our response, you have the right to file a complaint with the National Privacy Commission (NPC) of the Philippines, the independent authority responsible for enforcing the Data Privacy Act.